Product Validation

Research, Benchmarking,
Local Product Approvals,
Product Trials/Demos

Your product has succeeded in its current markets; does that guarantee success in a different context?  Not always... Cultural, geographical, climate, financial and demographic differences can surely affect the success of your product in a new market.  A firm understanding of your product or service expected performance is key to de-risk venturing into a new market; determining what external factors can affect sales in a new market will save you unpleasant surprises.  Your product Point-of-Difference and its Value Proposition in its new context has to be discerned before going any further.