Industry Benchmarking, Identify Threats, Market
Market mapping uncovers your prospect marketplace by identifying competitive products, their historical performance as well as their market strategy. We establish your competitor's point of difference, pricing, target market and supply arrangements. We identify influencing factors in your new market, sales triggers as well as seasonal fluctuations. Is your product the first of its kind ? No problem, we research and evaluate suitable market gaps and estimate best and worst case market sizes for your consideration.